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Chapter # 0011

Welcome to SHRM Jacksonville!




 May 2017 Chapter Meeting

Your Title May Be Human Resources, But Trust Me:

You’re in Marketing!

Program Description

 Keynote Speakers

Did you skip those Marketing electives in school because “I don’t want to be in Sales?” Well guess what, sweet pea: You’re in Sales anyway! Every time you roll out a new procedure, lead a change initiative, or run the annual benefits enrollment, your success goes up—and stress goes down—when you’re able to leverage a strong Brand, speak clearly to value, and know how to close a sale.

In this hands-on session we will de-mystify Marketing and explore the many ways in which a deeper understanding of the Marketing/Sales/Branding process can increase your influence and impact in your organization.

Learning Objectives

Participants in this program will:

  • Define and understand both the distinction between and importance of Marketing, Sales, and Brand Management
  • Create a Feature/Benefit/Value Matrix for your department/function
  • Consider how the emerging “HR Business Partner” title challenges you to position HR services as solutions to business needs and problems
  • Examine your Organizational, Departmental, and Personal Brand, and seek ways to coordinate all three in collaboration with your Marketing function
  • Apply a simple marketing/sales framework to several traditional HR processes to notice the value of an internal Marketing Strategy that aligns with the overall corporate brand



Jim Smith



Certification Information:

This activity has been approved for two (2) Professional Development Credits (PDCs) by SHRM and two (2) Business (Strategic) credits with the HR Certification Institute.


*The use of this seal confirms that this activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval.                                         



Non-Profit Spotlight 





 Agenda Location
 7:30AM  Registration/Breakfast/Networking Maggiano's Little Italy
 8:00AM  Meeting begins (St. Johns Town Center)
 8:30AM  Presentation begins 10367 Midtown Parkway
 10:30AM Meeting Wrap-up Jacksonville, FL 32246


Click here for more details and to register!



SAVE THE DATES: 2017 Meeting Schedule


 Date  Type  Time of Day  Location  Title
 April, 2017  No Chapter Meeting  N/A  N/A  N/A
 May 4, 2017  Master Series  Breakfast  Maggiano's Little Italy “Your Title May Be HR, But Trust Me: You’re in Marketing!” by Jim Smith
 June 1, 2017  Chapter Meeting  Lunch  Maggiano's Little Italy "Compound your Influence: Leadership Skills that Enhance the Bottom Line" by Colene Rogers
 June 18 - 21, 2017  SHRM Annual Conference & Expo  All Day  New Orleans, LA  
 July 13, 2017  Mid-Year Legal Update  Breakfast  Maggiano's Little Italy  TBD
 August 3, 2017  Chapter Meeting  Lunch  Maggiano's Little Italy  TBD
 August 28 - 30, 2017  HR Florida Annual Conference  All Day  Orlando, FL  
 September 14, 2017  Master Series  Breakfast  Maggiano's Little Italy  TBD
 October 5, 2017  Chapter Meeting  Late Afternoon  TBD  TBD
 November 2, 2017  Master Series  Breakfast  Maggiano's Little Italy  TBD
 December 7, 2017  Annual Legal Update  Breakfast  TBD  TBD


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SHRMJacksonville #0011
PO Box 60155
Jacksonville, FL 32236